FEED NOT UPDATED NEARLY AS OFTEN AS THE SITE:

 

IDEA: RE-NAME TALK OF THE TOWN "TARGET OF THE TOWN!" YEAH! YEAH!

The New Yorker, this week's issue, EIGHTEEN Target ads. For the first time in the magazine's 80-year history, the issue is powered by a sole, ubiquitous advertiser.

Here is the proto-human, Neanderthal logic that ad agencies and clients need to fight against: if we are ubiquitous...even annoying and omnipresent, we will deliver for our client. Because If one ad is good, EIGHTEEN is better. I would also like to pose the question, how many mid-six-figure geniuses did it take to come up with the idea of ads that feature BULLSEYE TARGETS painted on New York subways, bridges, and skyscrapers in 2005?

I'm talking to you too, Minda Gralnek, VP and Creative Director at Target in Minneapolis.

--Dan Kennedy

 

New York Times story is HERE (registration required)

 

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